'5 Star' goes day and date on Facebook

Weight reduction indies offer video-on-demand rental costs from the films day-and-date with limited releases, they're progressively adopting Facebook just like a platform, with Gravitas Endeavors and Breaking Glass Pictures bowing "5 star Day" today round the social media since the film is available in 10 theaters.Pic, which stars Cam Gigandet ("Burlesque") and Jenna Malone ("Sucker Punch"), will probably be available to stream full screen with an initial price of 70 Facebook credits, or $7, for 48 several hours inside the U.S. -- which causes it to be the initial film to acquire a synchronised theatrical and Facebook run. Pic can also be on other VOD platforms on the web and through cable, satellite and telco services.Film will probably be on Facebook for an additional three years. The rental cost will drop to 40 Facebook credits when the film is releaed on DVD in February.In the unique marketing move, the rental application for your film may even show on a lot of Facebook pages that focus on zodiac, spirituality, and self-improvement, additionally to people of Gigandet and Malone, to supply the pic additional exposure. Danny Buday made his directorial debut round the film, that involves a man likely to disprove zodiac when his horoscope forecasts an ideal day on his birthday but everything fails.Gravitas Ventures' Nolan Gallagher and Breaking Glass' Wealthy Wolff are handling distribution in the pic and made the decision on the November release because, they mentioned, "The styles covered inside the film of finding connections in the world and self-evaluation are particularly timely inside the holidays to ensure that as people consider New Year's resolutions," Gallagher mentioned.Exceeding 750 million clients, distribbers see Facebook just like a potentially lucrative new VOD option to wring more gold gold coin from film releases. Vital, Universal and Warner Bros. currently have started leasing films round the social media. Blockbuster also intentions of creating thousands of films available to rent online later this month.Lately, Millennium's "Trespass" and Lionsgate and Kerbside Attractions' "Margin Call" received day-and-date theatrical and VOD releases across all digital platforms except Facebook. CSG Intl.'s Content Direct built the Facebook application to promote rental costs while using the site's credits currency. Contact Marc Graser at marc.graser@variety.com